WHY DO PRODUCT DEVELOPMENT EFFORTS FAIL?
Have you been on a project that failed? Is your current project at risk? It does happen, but why? As a contract product development firm Quest Product Development meets people who are experiencing this pain. Three common threads emerge:
POOR REQUIREMENT DEFINITION: Writing requirements sounds easy. But all too often Quest has seen groups with requirements that are problematic. Frequent problems are highlighted by requirements that are a mixture of requirements, design, product specifications, risk-analysis and verification activities. Up-front requirements need to focus on the customer and how the product will serve that customer!
TECHNICAL RISKS UNMIDIGATED: Product development is not research. Prove feasibility first! Do you think it can be done or do you know? A feasibility phase identifies all the design challenges that will need to be overcome to achieve success. There is nothing worse than being on a program that intends on shipping a product in 24 months over a 5 year period because of unmitigated technical risks. Is this you?
ARCHITECTURAL DEFINITION: Regardless of if you are developing an IVD assay or an instrument; there are architectural elements to the product conceptualization. These elements should be traceable to specific requirements. The true development effort consists of ensuring that each of these architectural elements meets the requirements. But before the development can happen, the architecture needs to be defined and the requirements allocated. Any requirement that isn’t associated with a specific element represents a future problem!
ACCELERATING TIME TO MARKET: Does this sound like you or your organization? Because of the frequency that Quest engages with clients that have experienced these problems we have created a program to address your needs. This program, the Market Accellerator™ Is focused on addressing each of these areas to ensure that your product does ship in 24 months. To learn more about Quest visit www.quest-corp.com/about-us To learn about the Market Accelerator™ visit www.quest-corp.com/literature or contact us at www.quest-corp.com/contact-us